The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

 They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Book Bites Summary

Learn from best selling books in less than the time it takes to finish your morning coffee.

Join the Book Bites newsletter

Get a weekly newsletter of book quotes, insights, and actionable lessons.

Created by Jon High

© Copyright 2024 Book Bites