Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.

• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.

• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.

• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.

• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.

• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.